An in-house project to test our AI-optimised design pipeline.

The pitch was straightforward: create a cute, chubby dinosaur plant pot that holds the plant in its mouth, with enough utility to function as a proper planter — drainage holes, space for soil, and easy planting. It needed to be fun, appealing, and usable.

We made this as an internal test to see how far we could streamline our process using AI and smart design workflows. Starting with a mix of sketches and AI-generated images, we shaped a rough idea, then ran it through an AI model-to-3D tool to get a blockout. That saved us a few days of manual work and helped reduce development time and cost.

From there, we sculpted over the base, refined the look, tested prototypes for scale and function, and made improvements like drainage holes and dual-colour print-friendly eyes. We iterated on the design multiple times, simplifying parts and cutting unnecessary steps until we had something functional and cost-effective — ready to sell as a standalone product.

This planter isn’t aimed at professional gardeners — it’s for kids, casual plant lovers, or anyone after something playful and different. It’s been tested with real plants over months with no issues, and it now stands as proof that our workflow can take a concept to a customer-ready product faster, cheaper, and with less friction.